Beanie Feldstein, Hari Nef and Lana Condor Join Aerie's 2020 Campaign

Beanie Feldstein, Hari Nef and Lana Condor Join Aerie’s 2020 Campaign

Graphic courtesy Aerie

Alongside with 10 other women of all ages, they are this year’s #AerieReal Part Versions.

In 2014, a time when the time period “body positivity” wasn’t quite a component of our lexicon the way it is now, Aerie debuted its #AerieREAL campaign, a revolutionary project that subverted how standard lingerie campaigns are photographed and introduced. Shifting absent from the airbrushed photos that are likely to dominate lingerie advertisements, Aerie decided to eschew retouching and airbrushing in favour of “real” pics of “real” gals. Understandably, the campaign acquired widespread optimistic comments, with women getting to social media to share how empowered and self-assured it designed them feel in their individual pores and skin.

In the yrs due to the fact, an array of inspiring females across different industries—film, sporting activities, media, style and more—have been introduced on as the brand’s #AerieREAL Position Models, who embody the spirit of inclusivity, self-really like and empowerment that the brand stands for. Earlier years’ Part Models incorporate Olympic gymnast Aly Raisman, Canadian YouTuber Molly Burke (both of those of whom are again this yr), as nicely as actors Jameela Jamil, Yara Shahidi and Samira Wiley.

For 2020, however yet another impressive solid of women of all ages has joined the Aerie crew, which include actress (and former Fashion cover star) Beanie Feldstein actress/design Hari Nef actress Lana Condor (the breakout star of Netflix’s To All the Boys I have Beloved Before) Tony Award-winning actress and social activist Ali Stroker sustainability activist Manuela Barón wellness advocate Tiff McFierce scientist and CEO Keiana Cave and Dre Thomas, founder of nonprofit Smile on Me.

Condor, who functions with The Asia Basis to aid place youthful Vietnamese ladies via 4 many years of high school, is seeking ahead to performing with Aerie on some sort of partnership that allows the foundation to prolong this assist to additional women.

“I genuinely wanted to be capable to enable in any way that I could and use my voice on their system, specially about schooling, but also just being body beneficial, which is all about what staying a Role Model is,” she tells Fashionista.

For Feldstein, Aerie’s measurement-inclusive ethos is a single of the points that has extended drawn her to the manufacturer.

“I’m most fired up about standing among seriously remarkable gals and getting a aspect of a story that is a story of bodies and the story of voices that is inclusive and various and truthful and actual and appears like every person that you see around you day-to-day going for walks on the street,” she states.

Capture the entire marketing campaign and interviews with each of the Purpose Designs here.

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